Privacy Policy

This is a fictional privacy policy written for a portfolio project. Lumen Metrics is not a real company, and no real personal data is processed by this website.

Who we are

Lumen Metrics ("we", "us") is a fictional B2B SaaS company created for a Marketing Operations portfolio project demonstrating consent management and compliance operations.

What we collect

• Contact information you provide through our forms — name, email address, and company name — when you request a demo, download a resource, or manage your preferences.
• Website usage data — collected only if you grant analytics cookie consent through our cookie banner. See our Cookie Policy.

Why we collect it (legal basis)

We rely on your consent to send marketing communications, and on legitimate interest to respond to a demo request you initiated. We record which legal basis applies to each contact.

Who we share it with

We use HubSpot as our CRM to store contact records, and Google Analytics (via Google Tag Manager) to understand website usage — only after you've granted analytics consent.

Your rights

You can ask to see the data we hold about you, correct it, delete it, or withdraw consent at any time. Visit Manage Preferences, or contact hello@lumenmetrics.demo.

How long we keep it

We keep contact records for as long as we have a valid legal basis, and review consent-unknown records periodically.

Last updated: this is a demo page and does not represent a real dated policy.